If we think of digital transformation like a journey, we must know what our destination is. At this stage, businesses should envision what success in a digitalisation program looks like for them. Is it a culture of continuous learning and improvement? Or is it a marked increase in production efficiency with reshaped work flows and greater automation? Or is it even a complete shift away from the current means of operation in favour of a new, more adaptable model?

Although aspirations should be grounded in reality, the subsequent steps in the cycle will refine the end goal based on workforce capabilities, technological possibilities and practical processes. Business leaders can therefore use this step to project their most optimistic vision of how their business should be operating for best results in the next five to ten years.